Why create an online music course?
1 To strengthen the relationship your with existing students
First of all, creating a pre-recorded online video course benefits your students from a pedagogical perspective. For example, one of your students might be interested in a specific musical topic and creating a course for him/her might develop this interest further and he/she might want to cover it in future lessons. In addition, online course creation can save you a lot of time. Whilst live video lessons are not exactly reusable, you can recycle the content of a certain online course and show it to another student. Who knows, he/she might buy the course and develop a passion for the same topic the student you originally created the course for was interested in.
2 To find new students
When you put an online course for sale, you could mention that you offer live video lessons. In addition, a student of yours could share with a friend the online course he/she completed and that other person might end up taking lessons with you as a result. Again, unless all lessons are recorded, it’s not that easy to use them to promote your teaching. Online courses are probably a better promotional tool.
3 To have a portfolio
Whilst I cannot say that I got a job after using my online courses as an example of my craft in my applications, you might get luckier! After all, recruiters receive tons of CVs right? So there is no better way to get hired than to show them what you can do!
Creating an online course – Free options
Let’s say you are a music teacher who is just getting started with online course creation. You might have a limited budget or you simply might not want to invest a lot of money in the project as you want to validate it first. If that’s the case, I have reviewed two platforms for you that offer a free option for online course creators. Yes, they do take a percentage out of your earnings, but they make money only when you make money. It might be a better idea than paying a monthly subscription to Thinkific or Teachable if you want to grow your audience before making a financial commitment.
In the video I also explain that even though it might be tempting to opt for the free option offered by Knorish instead of Coursecraft, because they take a lower percentage out of your earnings, you can use the persuasive power of promo codes that only Coursecraft offers. And this is what I mean:
Let’s say you charge $20 for your course, Coursecraft then takes 9%, that’s 1.79. 20-1.79= 18.21. If you use Knorish instead, you will earn 19,21, because they take 3.9% out of your earnings. That said, let’s say you charge students $24 for your course instead of $20 and then you give them a 10% promo code on Coursecraft.
How do we create an online course?
As teachers, we have designed units of learning before. In the video I simply explain that it’s good to have 2 sections, 1 for technique and the other one for songs where the students apply the techniques. I also explain that I always include some practice exercises in each video, where I literally say ‘Your turn’, stare at the camera calculating how long it approximately takes for them to repeat the exercise.
2 Where to host the course on the web
If your course is for your existing students, you can create a password protected webpage on your website and then embed videos from your Vimeo account (Youtube is also ok but I recommend Vimeo). I use squarespace. You can also include PDFs the students can download. In terms of getting paid, you can list the course on your Buy me a Coffee page and include the webpage URL and password in the message the clients receive after having purchased the course.
If you are using the course to get new students or you do not have a website. In the video, I talk about these platforms
Help me keep this website up and running!