I got a chance to ask Adam Holmes a few questions about his new platform Musiversity. The platform enables music teachers to sell pre-recorded video courses. I have published a course myself (learn 5 ukulele techniques and 3 songs) and it has been a great way to diversify my offering, as I mainly focus on live online video lessons.
By the way, if you are a music teacher and you want to create an online course, I can help. I now offer free consultations. You can watch my video where I explain how to create an online music course. But read the interview first!
I know a lot of online music teachers teaching live video lessons that are considering selling pre-recorded video courses to diversify their offering. What are the advantages of opting for a music-only platform such as Musiversity instead of uploading a course on Udemy?
One of the main advantages of a platform like ours over a larger more generic one like Udemy is that it’s niche specific. Everything on Musiversity is, and will continue to be, related to music in some form or another. That means that every customer we have, and every visitor to our website, is interested in music in some way. So, for a music teacher, becoming a part of that community, and taking advantage of that growing audience is a great way to find new customers for their own courses – even if they don’t seem that relevant at first. Many people like to learn more that one instrument. Or they want to learn to sing as well as play. Or they may be learning an instrument and want to learn about composition at the same time, or recording, or performance. These things are all related, so no matter what kind of music courses you create, you’ll have an ever growing pool of potential students to reach. Not only that, but we’re keen to ensure that everyone who’s involved in the Musiversity team is, to some extent at least, a musician themselves, so there’s a shared interest and passion between us, our teachers, and our customers.
Apart from videos? What else can teachers include in their Musiversity course? Can they include audio files for example?
Musiversity is, of course, predominantly a video based learning platform, as that’s how we believe the power and reach of the internet can best help people to learn music. But as well as the video content, teachers can include any kind of written or visual content in their courses in the form of PDF documents. So, things like written literature, chord charts and diagrams, music notation, quizzes, and more, can all be included in a course. Plus audio files (wav or mp3), such as backing tracks and demos can also be added to a course – so courses on Musiversity are truly a multimedia experience for our learners. Aside from pre-recorded video, we also have plans to integrate live video into the platform soon. So teachers will be able to arrange and provide 1-2-1 private video lessons to students, as well as host larger live webinars and masterclasses, all within a single platform. It will be a great way for teachers to find new customers for their pre-recorded courses, and a great way to keep existing customers engaged and increase revenue. We’re really excited about this.
Musiversity is a relatively new platform, what are the subjects/instruments you are still missing and that you would like to add to your offering?
We welcome courses on anything to do with music, and are always open for new teachers to get involved and add courses to the platform. As you can imagine, we get a lot of courses on the common things, like guitar and piano (which is great), and we have plenty more of those in creation at the moment. But specifically, right now, we’d love to add some new courses on singing and vocals, composition, and also some more unique and unusual instruments (ethnic, historical, or just rarer instruments for example), just to add some variety.
Can you tell us more about your customer base? Are they students preparing for college auditions? Adults looking to take up a new hobby?
Our customer base tends to reflect the courses that we have on the platform, so as that changes, so does the type of people who find us. But, so far we’d say the majority of our customers are older adults, who’ve either been playing an instrument for a while on their own and are now looking for some more structured guidance in the form of an online course, or who’ve always wanted to learn but haven’t found the time, and see an online video course as the perfect way to fit learning an instrument into their lives. Of course we have all kinds of other customers as well, including music students and even teachers, and as we welcome more teachers to join us and add their own courses we hope to see our customer base evolve so we can reach every kind of person who wants to learn music via online video, wherever, and whoever they are.
I know a lot of music teachers with knowledge to share, but they have never created an online course before? Do you offer training and guidance for the teachers that are just getting started?
The prospect of creating a video course from scratch can be very daunting for a lot of people, especially if they’ve never done it before. Unfortunately it can put a lot of people off from ever even trying, which is a real shame. That’s why we want to make the whole process as easy as possible for people who have knowledge to share to create courses and reach students who will benefit from them. We have designed our our platform to be super easy to use, and completely intuitive to get set up with, even for people who aren’t very good with technology. We also have an extensive written guide for teachers on our platform which covers everything from how and why to make a course in the first place, to choosing a topic, planning a course, filming, and of course how to set it up on Musiversity. We’re constantly adding and improving our current guides, but we are also planning to produce a complete set of video courses, free for our teachers, that will give much more in-depth guidance, not only on how to use our platform, but also how to create great courses in the first place, as well as how to find and reach new students.